The Plant Era
The Plant Era makes vegan protein powder and other plant-based sports nutrition products.
Plant-based diets have been proven to give athletes an advantage with athletic performance, specifically increasing blood flow, improving muscle efficiency, speeding up recovery time and lowering body fat.
Eating a plant-based diet improves not only your health but also the planet. The Plant Era will donate 1% of annual profits towards the United Nations Climate Change Secretariat.
The Plant Era vegan protein blend differs from other products on the market, as it doesn't lump and the natural taste is good.
Nicholas Orsini, Founder, about the investment from Kjøller:
- We highly appreciate the non-financial value add that the Kjøller team has brought since the investment.
- Expert Opinions & Resources: The opportunity to ask the team for legal, financial, and regulatory advice would normally cost a significant amount and is a benefit that we have.
- Media Exposure: Featured in a range of publications during the start of our partnership with them. I was surprised by how quickly they made this happen.
- Distribution Opportunity: Kjøller is distributing nutrition products in the UAE and gave us the opportunity to test our products with them in the market there.
- Outside Viewpoint: the most important. When someone has been digging into a problem for so long, they might be bogged down by certain details and problems. Magnus Kjøller and his team help to give an outside opinion and focus on the big picture.
News:
- Exit: The Plant Era
- Update fra porteføljen: The Plant Era åbner i Tokyo
- Mød iværksætteren: Nicholas Orsini, The Plant Era
- Ny investering: The Plant Era
Media coverage:
- 2023: Noter fra KapitalWatch: Enalyzer, Gilde, Forbion, Bold Drinks (KapitalWatch)
- 2022: Plantefirma får mangemillionær og fodboldstjerne med på holdet (Idag.dk)
- 2022: Dansk firma får mangemillionær og international fodboldstjerne på holdet (KapitalWatch)
- 2022: Plantefirma får mangemillionær og fodboldstjerne med på holdet (Food-supply.dk)
- 2022: Fodboldspiller og serieinvestor skal sætte gang i plantebaseret mad (Virksomhedsdata.com)
- 2022: Dansk firma får mangemillionær og international fodboldstjerne på holdet (Fodevarewatch.dk)
- 2022: Vegansk startup får Magnus Kjøller og Pierre-Emerick Aubameyang med om bord (Finans)
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About the investment
Invested in December 2021. Exit April 2023.
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