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WePlayAgain
WePlayAgain is a Danish e-commerce platform that makes it easy, safe, and sustainable to buy and sell used golf equipment. The platform offers everything from iron sets and drivers to putters, wedges, and golf bags – all quality-checked and ready to play.
Customers get access to a large and constantly changing selection, and with an EU price guarantee, they’re always assured of a competitive price. WePlayAgain also offers a 14-day trial period, allowing equipment to be tested in practice before making a final decision.
For sellers, the process is just as simple: an intelligent online pricing calculator estimates the value of the equipment based on market data, after which it can be shipped or delivered in person. The entire sales journey is built around transparency and fair terms.
WePlayAgain was founded in 2022 with the ambition to promote reuse, make golf more financially accessible, and deliver a digital buying experience that meets the expectations of modern consumers.
News:
About the investment
Invested in May 2025.
Founders
Søren Heilmann, Kenneth Stie, and Mads Flemming Pedersen.
Website
Social media
We value transparency and accountability in our investments. If you have any information or concerns regarding this company, you can anonymously submit a report through our whistleblower scheme.