New Investment: WePlayAgain

We have recently invested in WePlayAgain A/S – a Danish company specialised in buying and selling used golf equipment.

WePlayAgain combines circular economy with a strong user experience, making it easy, safe and sustainable to trade used golf gear. With a 14-day trial period and an efficient online pricing calculator for sellers, the platform has quickly gained traction among Danish golfers.

For us, it’s an investment in a strong niche with clear scalability and a green foundation. Furthermore, we see great potential in the company’s ability to further develop its business model – digitally, organisationally, and geographically beyond Denmark’s borders.

We look forward to working with the team behind it – and to contributing to the next step in their growth journey.

Read more about WePlayAgain